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Returning to Norway after years spent in the Indonesian jungle, Audun, a filmmaker seeking financial freedom, invests $7,500 in an online coaching program promising a tenfold return. As social media and smartphones open up a borderless market, Audun’s quest for success leads him into the world of online gurus, including Akbar Sheikh, and their promises of wealth. Audun’s journey takes him into the murky ethical dynamics of online marketing, where he uncovers stories of scams and desperation. Interviewing experts, victims, and successful entrepreneurs, he begins to question the true cost of success in the digital age.