What does it means to love in the days of web 2.0? Probably this was the purpose of Lina Maria Mannheimer, when she published a very peculiar ad on a dating app. Her plan? Follow two 90s kids, and study their habits in the field of blind dates. But when the two test subject - Edvin and Naomi - meet in real life, something happens. It's love at first sight, thanks to a faulty webcam! Planes, parties, hugs and outbursts of anger, nocturnal dives and the insistent ringtone of an iPhone: Mating enact the experience of love at the time of social networks. When to be blocked on Facebook hurts more than a look of indifference.